If a new mobile-based survey is any indication, smartphones are set to become increasingly instrumental in harnessing customer loyalty.
In a recent poll conducted by social news app Scoople, some 73 percent of the 121 users surveyed said that they believed that Shopkick, a mobile app that gives users loyalty points and better deals whenever they repeat visit a store, would be successful in pushing in-store deals to their phones. In other words, they’d be happy to patronize a particular store if it translated to big rewards.
As smartphones become central to the retail experience, they’re being viewed primarily as tools that empower consumers. A recent Pew report said that over half of all shoppers with cell phones used their phones for research before a purchase.
In another Scoople poll, 62 percent of the 343 users polled said that they had walked out of a store after finding a better deal on their phones.
But user attitude toward Shopkick is an indication that that the space for mobile commerce innovation is still wide open.
There’s clearly a multitude of ways that the smartphone can be used – from deal-finder to customer loyalty card to review generator – to create a better experience for both the user and the retailer. The mobile commerce war is just getting started!
Scoople is a new social platform allowing people to share their opinions on news stories and capturing the overall sentiment on these stories. Download the iPhone app here: iTunes